Real estate is a business about the people, and in order to reach those people, you need to be where they are. If you haven’t taken advantage of the exposure you can get from social media, it is definitely something worth considering. Besides the fact that on average, 16 minutes of every hour are spent on social media, it is one of the best places for you to be to connect with past, current, or even future clients.
If you have already jumped in and are using social media, you may find yourself struggling with something everyone struggles with – creating content. It is simple enough to look online, find something related to real estate, and post it, but is that what you should be doing? You want the content you post to be interesting, engaging, and above all informative because at the end of the day, if you’re not giving your audience the information they want, they will go somewhere else to find it. Below are some key things you should keep in mind that will help you create the content your clients want to see.
1.) Research Your Audience: If you don’t know who you are speaking to, how can you create content for them? Whether you are speaking to a specific market all the time, or you are creating specific posts for a wide variety of markets, be mindful of the method and language you are choosing. While the average age of Twitter users is rapidly climbing, it is still more popular among a younger demographic meaning you may capture more first time home buyers with a tweet while a Facebook post would be the best way to reach a couple looking to downsize.
2.) Create a Content Calendar: Maybe the thing stopping you from fully embracing social media is the time it requires to keep up a page. While there is no arguing that it does take a certain amount of time and dedication, there are time saving strategies you can follow, starting with a content calendar and strategy. If you want to learn more about how you can create one, read this blog post.
3.) Consider Questions: Do you feel like you are constantly answering the same questions? Save yourself some time by creating some posts that answer those questions. If you are receiving them constantly, it is obviously a question many people in your audience would like the answer to. Keep track of these questions, and use them to help you create your content strategy.
4.) Get Visual: Good content does not always have to be written. In fact, photos make up 93% of the most engaging posts on Facebook. Have fun with your content, and post images that will capture the attention of your audience and make them want to read more about what you have to say.
5.) Show Your Personality: Social media gives you the unique opportunity to connect with your audience on a personal level that you would not normally get to do. While you still need to respect that it is a space where you are promoting your business, it is okay to have fun and show a little bit of your personality. You never know the connections you can make in the process!
6.) Interact: Last but not least, social media is a helpful platform for connecting and engaging with clients you normally would not get to speak to on a regular basis. For less than fifteen minutes a day, you can like, comment or share content that you see and with the click of a button, become top of mind to your consumers. When creating your content, it is important to keep your audience in mind.
Although it is important to keep these tips in mind, your content should be dependent on what your audience likes and not everyone will have the same opinion. Keep track of the posts that receive the most engagement, and which ones receive the least. This will help you to easily determine the type of content your audience wants to see so you know what to post in the future.