Build a Solid Foundation for Your Marketing

build-foundation-marketing

We’ve all heard it. Whether you’re at an industry event, browsing Twitter, or surfing the web, in order to be successful in this business you need to embrace change. It could be the latest technology trend, a new networking strategy to try, or a newly released gadget, but either way, if you don’t do it you’re going to fall behind.

While this may be true and we fully support embracing change, in this industry, we know that any good home is built on a solid foundation. Why should your business be any different? Trying the latest tools and technology is one way to set yourself apart from the competition, but if you don’t have the basic fundamentals, technology will mean nothing. Below, we show you how to get back to the basics to build a solid foundation for your business.

Leverage the Brand: One of the many benefits of being with RE/MAX is that you get to run your business your way, while having one of the most recognizable brands in the world standing behind you. With industry leading tools and technology, coupled with the support and training you need to run a successful business, leveraging the brand is imperative to your success. The Trademarks and Standards Manual, published by RE/MAX International, explains the proper use of the RE/MAX name and trademarks so you know how to correctly leverage the brand in your business.

Logos and Trademarks: Getting your name out there through marketing and advertising is the best way to build and grow a successful business. Make sure you are using the correct logos and trademarks by finding everything you need in the Logos and Trademarks section of Best Agent.

Advertising: RE/MAX Advertising provides instant recognition and credibility to everything you do. When is the last time you stopped by Best Agent to check them out? Find them all here to see the latest promotional posters, Children’s Miracle Network Ads, Canadian Breast Cancer Foundation Ads and more!

Content is Key: Finding valuable, informative content to share can be a constant struggle, but luckily, we’ve got you covered. Recently, we created the RE/MAX Ultimate Home Buyers Guide that covers everything your buyers need to know from the time they decide to dive into home ownership, to the time they receive the keys to their new home.

Branded Collateral: RE/MAX Offers a wide range of printed and promotional materials for borrow or purchase to help you promote yourself and RE/MAX. Anything from pins, stickers, and flags to booths and backdrops will help you with all your branding needs at your next event. Visit the Online Shopping Cart to learn more!

Now that you have the tools you need to start building a solid foundation for your business, the only thing left to do is get started! Don’t forget to check out the newly launched RE/MAX Launchpad to easily access tools like Best Agent, Design Centre, and other industry leading tools, and stop by RE/MAX RISE to learn how to correctly leverage them in your business.

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