There is one common factor that every business, no matter the industry, faces. It has the power to set you back, to motivate you, or to force your business in another direction. There is no stopping or preventing it which means the only way to get past it, is to rise above it. Below, we will share everything you need to know to help you rise on top of the competition so you can stay above the crowd.
Be Authentic and Honest: Before we go any further, it’s important for you to come to one important realization: consumers are smart. They are able to see through the things we try to hide, and with more and more consumers researching brands before they buy, you need to make sure that the information they are finding is relevant and true. Collect surveys and testimonials from past clients, and use the feedback to make changes that will impact your business in a positive light.
Target: Similar to your marketing strategy, it is important to target the type of consumer you would like to work with. By doing this, you will be able to market yourself as an expert on this niche, and you can cater your services to fit their needs. While your competition is working with anyone and everyone, you will be building a strong business with similar consumers who will be able to refer you to others similar to themselves.
Create your Own Path: This one seems rather obvious, but is one many people struggle with. When you see someone who is finding success with a specific strategy, it is natural instinct to try to do the same in hopes of finding the same success. The problem is that before long, everyone else is also doing the same. This means that potential clients have no way of differentiating you from the pack. Instead of following someone else’s lead, why not try something new on your own? Be prepared to make mistakes, and don’t be afraid to break a few rules. The best way to learn what to do is by first learning what not to do.
Get Involved: Community involvement has many benefits, the obvious being that you are giving back to the community you both live and work in. Another benefit is that potential clients might be more likely to work with you if they see that giving back to the community is important to your business. This is especially true if they are already proud supporters of the same causes we support such as The Canadian Breast Cancer Foundation and Children’s Miracle Network.
Be the Expert: Being knowledgeable on everything going on in your neighbourhood and the real estate industry is one way to show you’re an expert and prove why buyers and sellers should work with you. Share your knowledge on social media, your blog, and your various other platforms to show potential clients why they should trust you throughout their home buying journey.
Guarantee: When marketing why consumers should work with you, offer a guarantee of your services. Keeping our first tip in mind during this step is important to ensure you don’t guarantee something you can’t stand behind. Remember to be authentic and realistic, while still offering something your competition isn’t.
Now that you have the information you need to stand above your competition, it’s time to get started! Try these quick tips, but don’t be afraid to try some new ideas of your own. Like we mentioned earlier, one of the best ways to learn what to do is by first learning what not to do.