Let’s take a second and think about the many ways marketing and advertising has changed throughout the years. In 1704, the first newspaper advertisement, selling a Long Island Estate, appeared. In 1920, the first radio ad was broadcasted and by 1940, ads were appearing on 7,500 TV sets in New York City. It took only six years from the time internet advertising came into play for the industry to be worth $2 billion dollars and by 2009, social media was the next big thing. Advertisers quickly learned how easy it was to get their message across while their audience was chatting, sharing, and updating their Facebook wall. Since then, social media marketing has become a staple to small businesses and large corporations alike with the majority starting on the platform that houses the largest group of potential customers: Facebook. The best part about using Facebook for advertising is anyone can do it – even you!
There are currently over 1.26 billion people using Facebook, and over 50% of those return on a daily basis. The opportunities for you to communicate and connect with others are endless. So the question is, are you using Facebook to promote your business? Stay tuned each Thursday of the next four weeks, as we will be sharing a series of helpful tips and tricks to get you using Facebook Pages successfully for your business.
Part 1: Top 5 Benefits of a Facebook Business Page
Now that we have determined why you should be using Facebook, it is time to dig a little deeper to learn about the benefits specific to a Facebook Business Page.
First off, like many of the best things in life, your personal Facebook page has some limitations. While there are no limits to the number of friends you can have on a Facebook Business Page, your personal profile is limited to only 5,000 friends.
Speaking of friends, we all know that there is a major difference between a “friend” and a “Facebook friend”. Although nothing is private when it comes to sharing on the internet, the Facebook Business Page allows you to keep some boundaries between your private life and your business. Your clients are following you for a reason and want to see the information that is relevant to the service you provide. No matter how cute your cat is, sharing those photos and details about what you ate for breakfast are probably better suited for your friends and family on your personal page!
Do you want your profile to appear in your clients search engine results? This is just one of the many other ways your business can benefit from a Facebook business page. Once you have created your page, it will be indexed so it will appear in the search results when your business is searched.
Ever wonder if people are engaging with the content you publish? With a Facebook Business Page, you will be provided with anonymous insights about your audience’s activity on your page. This is a great way for you to get a better understanding of the type of content your audience wants to see which in turn, will make planning your content a much easier task.
Lastly, you have your personal profile, and you have your business page, how are you going to keep up with both? One of the best things about the Facebook Business Page is you do not need to take sole responsibility for updating and maintaining the page. You can allow several people to have access to the page as administrators with their own logins and passwords. They can be added or removed whenever necessary and can help with everything from posting and scheduling content, to managing the comments and feedback. With features and tools like these, you will never need to worry about letting your business page go dormant.
We have just hit the tip of the iceberg when it comes to the Facebook Business Page. Follow along for the next four weeks as we learn more about content, how to promote your page, and what you should be tracking!
This is part 1 of a Facebook Pages 101 series. Stay tuned next week Thursday to learn more about sharing content!