However, having a Facebook Business Page filled with great content is only going to reap rewards if you have people following and reading that content! The purpose of a Facebook page is to gain followers, who help make up your social database. The more followers you have, the greater reach your content has.
One of the most commonly asked questions when creating a Facebook Business Page is “how do I get people to like my page?” Well, as the age old saying goes, “you can’t sell a secret!” The key to getting Facebook likes is to promote your page. SO, let’s take a look at some of the best ways to do that.
1. Tell your Friends
One of the very best (and easiest!) ways to promote your Facebook Page and get people to like and follow you is to reach out to your existing Facebook friends! In many cases, you may have friends who are existing clients, past customers, referral associates, industry partners, and your sphere of influence. Tell them about your page! Share a link to your page on your Facebook Profile, informing your friends that you have a page, and what is the benefit to them for following you!
2. Invite your Friends
When you log into your Facebook Page, you have an option to directly invite your friends to like your Page. Using this feature allows you to target certain Facebook friends, and send them a personal invitation to follow your Business Page. I don’t recommend that you invite them all, but be sure to invite those who you do business with
3. Facebook Advertising
Another way to gain followers on your Business Page is to place an ad. Advertising on Facebook is a great way to promote your page and grow your fan base. Ads on Facebook allow you to target a specific audience, filtering by traits such as educational background, work experience, geographical location, age, etc. When placing an ad, you’ll have to decide whether to pay per click, pay per impression, or set a certain budget. Learn more about placing ads here: https://www.facebook.com/advertising
4. Promoted Posts
Promoted posts (also known as Boosted Links) are a great way to get more eyeballs on your best content. When you create a great post or share something fantastic, you have the option to pay to promote that post to more people. This gets your content in front of more eyes, and drives traffic to your page. The promotional tool lets you know how many people you will reach depending on how much you want to spend. For more information on promoting your content, see here: https://www.facebook.com/help/promote
5. Vanity Page Name
Creating a vanity Page name is another effective way to more easily promote your page. A vanity Page name allows you to give your page a custom name, which you can then use in your print marketing, on your email signature, and anywhere you advertise your Page. For example, you’ll be able to send clients to your Page by referencing facebook.com/yourpagename. You will need at least 25 likes on your Page before you can select your name, and do keep in mind that once you select your Page name, you cannot change it. To select a vanity Page name, visit: https://www.facebook.com/username