Online videos, social media campaigns, billboards and transit shelter ads are making waves with consumers, competitors and our network, reinforcing our position as the #1 name in real estate!
Our out-of-home media campaign places a premium on highly visible digital boards and digital transit shelters in high-traffic locations. In market until the end of May, these boards reinforce the difference a RE/MAX agent brings to the home-buying and selling process – Experience. Tools. Know-How.
We are complimenting the out-of-home with our biggest spend to-date on digital advertising. Youtube, Facebook, Instagram and Search Engine Marketing all play a major role in the digital strategy.
The benefit of having a heavy digital campaign? We are tracking our consumer’s journeys online, serving and retargeting them with advertising that’s relevant to them. As we optimize the campaign, we’ll continue to share the results with you!
The RE/MAX Collection
Starting in April, we’re bringing back the very successful Globe & Mail print campaign. Featuring RE/MAX listings that are in the GTA & Oakville, priced over $3M, have excellent photography and are new listings only (listed seven days prior to submission deadline). We will be selecting luxury listings weekly on Mondays starting April 15, for six weeks. We will also be advertising the Collection brand in the Globe & Mail’s Luxury Real Estate feature edition, on stands in June. Part of the campaign focus will be to get your agent’s Luxury Listings even more exposure.
To have your agent’s luxury listings advertised either as part of the weekly campaign or as part of the Luxury Real Estate feature, please submit remax.ca links to Emily, email@example.com.
For any additional details around the 2019 Spring Media Campaign, please check out this blog post or contact Anthony Volpini, Director of Marketing, firstname.lastname@example.org.