There are three words that are not only well known within the RE/MAX Organization, but are used to describe everything you are; Above the Crowd. It applies to the way you treat your clients, the expectations your clients have of you, and above all the expectations and standards you hold yourself to. To you, being Above the Crowd means always staying on top of the competition.
With the help of the powerful RE/MAX brand standing behind you, yotu are able to run a business that continuously outperforms your competitors, and it all starts with one small thing, your business card. Your business card is the first touch point between you and potential clients, and can mean the difference between them working with you or not. Here’s everything you need to know to create a business card that will win over clients for years to come:
Don’t Forget the Brand! Did you know that you can access the RE/MAX Trademarks and Standards Manual in Best Agent? This is published by RE/MAX International and will share everything you need to know about including the brand in all of your marketing material.
Keep it Informative: Even though you want to grab your clients attention and impress them with your creativity, it’s important to keep in mind the purpose of your business card. Determine the information that you would like to include and make sure it stands out on your business card. Make sure the font is easy to read, and ensure the size is relative to the size of the card.
Colour Your World: Using colours is one way to instantly grab attention, but did you know that keeping your business card simple and sophisticated is often seen as the “stylish” option? Whichever option you choose, always make sure you are leveraging the RE/MAX brand to its full potential.
Choose the Right Paper: The decision you make when choosing paper for your business cards may be one of the most important decisions you will make. Thicker paper can sometimes make your business seem more professional, so it may be worth the added expense.
These are all tips to keep in mind, but what you might be looking for now is some inspiration. Check out these great ideas, and let us know which one is your favourite (we’re trying to decide between number five and six!). If you’re looking to create a new business card, make sure you reach out and show us what you were able to come up with!