We are currently living in a society where virtually anything we want can be found, bought, and delivered with the touch of a button. You name it, and chances are it’s available. However, there is a large difference in the experience you receive when shopping online, vs shopping in a store. When you walk into a store, you have a tangible item that you can hold, feel, and judge based on the price and quality of that item. When shopping online, how do you make those same judgments without having the ability to physically hold the item? You are forced to rely on the photos of that product on the website, and reviews that other customers have written about the product. Even if you potentially could have loved it, a bad photo can have you turning it down because at the end of the day, you are just one click away from finding something better.
Now, take a second to think about the photos of your own listings. With 90% of home buyers searching online during their home buying process, you need to ask yourself one simple question. Are your photos enough to make them click “Add to Cart”, or will they choose to click to find something better? Here are some helpful tips that will help you up your game when it comes to the photos of your listings:
Lighting is an important factor that can make or break your photos. If you are shooting the exterior of a home, shoot during the day when they sun is shining. When shooting indoors, make sure that both the interior lights as well as the flash are on. This will give you the highest quality photos that will show off the space.
Quality vs. Quantity?
When it comes to your photos, which is better? Both, potential buyers will want to see as much as they can to get a good opinion of the home and although you want to show them as much as possible, it is important to ensure they are of good quality, and that they are all unique.
Showcase your Subject:
Although you are taking photos of an entire space, is there something you would like to draw attention to? Maybe the home was recently renovated and there are certain things, such as a bathroom vanity, that you think would grab the eye of a buyer. While it doesn’t need to be showcased in multiple photos, it can become the focal point in the photo of that specific room.
It is important to keep in mind that you want your buyers to be able to picture themselves in the space. Avoid taking photos with personal items in them and try and avoid things like power cords. You want the space to be neat and tidy, but not sterile.
Everyone has seen the real estate photos that have the person taking the photo appearing in the mirror with a big flash from their camera. It’s distracting! It takes away from the real purpose of the photo and on top of that, it looks unprofessional. Make sure you look around when you are taking your photo to avoid any mirrors, windows, or reflective surfaces that can distract a buyer from the highlights of the room you are photographing.
If you listened to all of these tips and spent some time taking photos, and they still aren’t the quality you were looking for, it might be time to consider hiring a professional. Photography is a gift, and not everyone has it! Although it may cost you money to hire a professional photographer, it will make a huge difference when it comes to showing your listing off online.