Whether it’s a cabin or a cottage, a rental or an owned property, Canadians love their weekend escapes out of the cities and into the great outdoors. With Victoria Day Weekend right around the corner (affectionately referred to as the unofficial start of summer and Canada’s cabin/cottage season), there is no better time to release the 2018 RE/MAX Recreational Property Report.
This year marks a new PR approach for our Recreational Property Report. For the first time, the report is being released as a two-part initiative. Part 1 of the report focuses on liveability factors and buying trends, and the release has been aligned with the upcoming Victoria Day long weekend – the unofficial start of summer and kick-off to Canada’s cottage season. Stay tuned for Part 2 of the report coming this summer, which will dive into market-specific price and sales data, and more!.
With this year’s report, we guarantee you’ll gleam numerous insights that will inspire and guide your strategy and it’s something both you and your clients will benefit from. With a Canada-wide infographic (available to download below) and an Ontario and Atlantic-Canada Specific infographic, we look at how recreational property trends differ throughout the region:
About the 2018 Recreational Property Report
A recent survey of RE/MAX Brokers & Agents found that in 91 per cent of popular Canadian recreational property markets examined, retirees were the key factor driving activity. This includes established recreational regions such as Prince Edward County and Comox Valley. This is in stark contrast to last year’s findings, when retirees were a dominant driving force in only 55 per cent of markets examined.
The survey found that in British Columbia, Ontario and Atlantic Canada, more retirees and soon-to-be retirees are purchasing recreational properties outside of urban centres for use as retirement homes, increasingly blurring the line between recreational and residential properties.
- Retirees are fuelling demand: 91 per cent of regions surveyed reported that retirees drive demand for recreational properties
- One in three survey respondents (33 per cent) say that they own or want to own a recreational property for investment purposes
- Buyers are increasingly renting in urban centres such as Toronto and Vancouver while purchasing recreational properties
- Other than affordable purchase price, waterfront rated as the most important feature to Canadians when considering spending time at a cottage or cabin, beating out reasonable maintenance costs
For more on the 2018 RE/MAX Recreational Property Report, watch and share the video below for some snackable tidbits:
Get the buzz going by sharing it today and show clients, potential clients and your peers you know recreational properties!
How to Use the Report:
Not sure where to start? Here are a few real-world examples of where and how the Recreational Property Report will work best for your marketing needs!
- Become a recognized leader in the recreational field of real estate by posting some of the statistics found throughout the report on your social platforms.
- Be the pillar of communication for the markets you serve by posting the infographic on your website!
- The Recreational Property Report Infographic also acts as the perfect handout at open houses. It’s engaging, visual, and sure to capture the attention of those that walk in the door! (Download the high-resolution version below)!
- The possibilities don’t stop there! We encourage you to check out the full report on the RE/MAX Canada blog. It’s the perfect place to refer clients too! Click HERE and share the report directly from the blog onto your social platforms!