As we begin a new year, you may be thinking about planning your social media strategy for 2016. In doing so, you need to take into consideration many things, including which of your posts are the most successful, and which ones should be re-thought to ensure they are seen. To start, take a look at your Facebook Insights and Twitter Analytics and find out which of your posts get the highest reach, impressions, and engagement, and make a list of the things you would like to continue doing, and a list of posts you need to rethink in the coming year.
The next step is a valuable one that will help you think about your page from your audiences perspective. Take some time to login to your personal pages, and scroll through your news feed. Be conscious of the posts that you like, and the posts that you dislike. Most importantly, make note of the posts that catch your eye and make you stop and read more. If you are like most people, it is eye-catching visuals and videos that will stop you in your tracks, and make you look further into the content that has been posted.
Did you know that 63% of social media is made up of images, and there is a 94% increase in total views of content containing images?
To help you make your content more visual and attract a larger audience in the new year, we have compiled tools you can explore so you can start creating eye-catching and interesting visuals:
- Canva: this tool will help you create images simply and easily that you can use online. Whether it’s a blog graphic, a Facebook image, or an invitation to a client appreciation gathering, you can find everything you need in this easy to use tool.
- Who doesn’t love a good gif? They are an easy way to brighten up anyone’s day, and you can easily create them from YouTube at com. Don’t forget to add a call to action like a link to your website to make it a valuable post for your business.
- Piktochart: We know that grabbing your audience’s attention is much easier with a compelling visual, so why not turn your less intriguing content into a fun and attractive infographic?
- Are you having trouble creating a consistent look and feel in your marketing strategy? Pictaculous is a helpful tool that will analyze the colour scheme of any photo you upload and makes suggestions on other colours you should use.
- PicMonkey: Have a photo that you want to edit, but your Photoshop skills aren’t quite there yet? This is an online editing tool that will help you crop, resize, add text, and much more!
Are there any we have missed? Let us know your favourite tools for creating compelling images in the comment section below!