The Internet is an incredibly noisy place, isn’t it? Between everyone sharing their summer plans, political views, and a slight peppering of some hilarious viral videos, you might think that your voice will be heard as well as someone shouting on a stock exchange’s trading floor.
In a way, you’re right. If your contributions to the noise sound like everyone else’s, you will blend in. But what if you can appeal to the needs and preferences of others?
There is a way: VIDEO! From Meerkat to Periscope to Facebook Live, video, particularly live video, has been trending even more than usual lately, and it has been on a steep incline with marketers over the past couple years. Here’s why:
In terms of content, you don’t need to overthink it – be concise and consistent. Think about what all people want: information and value! If you can create content that is memorable and informational, especially content about your community, people will flock to it. Be sure to keep it short and to the point, as video views usually see a significant drop-off after the 30-second mark. If you are at a loss for what to post, ask your network what they find valuable!