Like the real estate industry itself, the media industry has changed. To stay on top of the trends and ahead of the curve, RE/MAX implemented a new report strategy in 2018, which included a two-part release of our Recreational Property Report. This approach allowed for a double-whammy of media coverage and consumer interest in recreational properties, aligned with the Victoria Day long weekend in May and the Civic Holiday long weekend in August. We also leaned on the RE/MAX network to gather key data and insights, which formed the basis of this report.
Guess what? Your commitment has paid off! The RE/MAX 2018 Recreational Property Report garnered in excess of 36 million total media impressions across top-tier media outlets including Toronto Star, BNN/Bloomberg, Financial Post and National Post.
The two-part report has allowed us to boost interest in recreational properties and double our media pitching opportunities and exposure. That means we’re getting more eyes on these RE/MAX reports, potentially resulting in more exposure for RE/MAX Brokers & Agents in each area covered.
2018 RE/MAX Recreational Property Report
- Released in May 2018
- The focus: Buying trends and liveability
- With this first release, RE/MAX identified some key market trends:
– Retirees are fueling demand for recreational properties in 91 per cent of regions surveyed
– One in three survey respondents (33 per cent) say that they own or want to own a recreational property for investment purposes
– Buyers are increasingly renting in urban centres while purchasing recreational properties
– Other than affordable purchase price, waterfront rated as the most important feature to Canadians when considering spending time at a cottage or cabin
- Released in July 2018
- The focus: Sales and price data
- Part 2 of the release complemented the findings from Part 1 with some hard numbers:
– Recreational properties are experiencing a surge in pricing with 78 per cent of regions surveyed showing growth
– An older Canadian population with more purchasing power is driving prices up
Here are just a few of the top-tier media outlets that covered the report:
Ontario & Atlantic Media
- Toronto Star
- Houses are costly-but so are cottages, chalets, London Free Press, Windsor Star, National Post, Ottawa Citizen, Montreal Gazette
Western Canada Media
- Vancouver Sun
- Houses are costly-but so are cottages, chalets, The Leader-Post, The StarPhoenix, Calgary Herald
- The Province
- Calgary Sun
Creative & Social Assets
Here are just a few of the informative, “snackable” social assets we created for the 2018 RE/MAX Recreational Reports, perfect for sharing on social with your clients and competitors!
With the help of our network, RE/MAX is earning media attention for all the right reasons. There’s no question that the RE/MAX name has become synonymous with a thriving, global powerhouse, and our expert agents who stand more than 123,000 strong.