As the fall season, cool weather and year-end housing market arrives, RE/MAX is warming up our consumers by being heavily present on key marketing media channels throughout the region.
One of the most effective channels we are leveraging is out-of-home advertising. We are taking over with bus ads, billboards, digital superboards, and transit shelters, influencing buyers and sellers to choose RE/MAX throughout the region. Using out-of-home advertising, we’re expected to have over 300 million impressions by the end of November!
In addition to the out-of-home-campaign this fall, RE/MAX is running over 100 radio commercials on 680AM News. These spots will air during high-traffic times in morning, lunch and evening and be featured on traffic and weather reports. While the station itself is in Toronto, an estimated 300,000 people around Ontario tune into the 680AM news app via their smart phone. That means our radio ads will reach traditional radio listeners in addition to smartphone users, creating further impact.
And we are not stopping there! Our intense presence on the web and on social media continues. By being present on social media, we reach millions of consumers through Facebook, Twitter, and Instagram.
Online, RE/MAX has the most successful Search Engine Optimization program for a branded company in the industry. RE/MAX ranks #1 in the top 5 Organic search results for thousands of real estate search terms on Google. This leadership in digital marketing generates thousands of referral free leads to RE/MAX agents. RE/MAX also has a comprehensive targeted paid search and paid social media campaign. Year to date, we have over 20 million impressions across Facebook alone! We have added the ability to retarget consumers who leave remax.ca to increase them coming back and converting to a lead for RE/MAX agents.
With this year-end conclusion to a multimillion dollar 2015 advertising and media campaign invested heavily into hyper-local media, RE/MAX continues to dominate brand awareness and drive quality leads to RE/MAX agents. No other real estate brand will come close.
Congratulations to all of you, for another successful year with the most recognized brand in the industry! Click the buttons below to see examples.