What do golden arches, cursive red script, and a red target have in common? If nothing comes to mind, the best suggestion we have for you is to crawl out from the rock you’ve been hiding under because those three things represent some of the top brands in the world. Iconic symbols such as those for McDonalds, Coca-Cola, and Target become the face of a company when there is not one specific face consumers can associate with their favourite brands. Besides simple associations, it has been proven that consumers also begin to respond positively to encounters with these logos.
These brand logos and symbols come in different forms, colours, and designs and interestingly enough, there is actually psychology behind the designs of these symbols. Colour is a huge aspect to any logo and can mean different things and evoke different emotions to the people viewing them. Take a look at the infographic below to get a better understanding of the significance of colours in logos and symbols and keep in mind our own iconic symbol, the RE/MAX Balloon. According to this guide, our symbol evokes excitement, balance, and trust which you probably aren’t surprised by considering we were recently named the most trusted brand in real estate. Keep reading to learn more about the RE/MAX Balloon!
About The RE/MAX Balloon
The RE/MAXA Balloon is one of the most widely recognized symbols in North America and was first seen by spectators of the Albuquerque Hot Air Balloon Festival in 1978. In North America, there are approximately 100 RE/MAX Balloons engaged in promotional programs and millions of people see this strong corporate symbol each year as it soars high above them in the sky. The RE/MAX Balloon represents an excellent opportunity to create awareness and promote goodwill in the community and takes thousands of people on flights each year. Click here to learn more about how the RE/MAX Balloon works.
Have You Spotted the Balloon:
As such a strong symbol, there is no better way to show your clients the strength standing behind you than by taking them to visit the RE/MAX Balloon. Regularly check on Facebook and Twitter, as well as on www.remaxballoon.ca to find out when it will be flying high above your city. We love to see pictures of people enjoying the balloon, so make sure you have your camera ready to go! The official hashtag to share your photos is #AboveTheCrowd, and it is a great way to get your name out there and show what you do.