RE/MAX showed its commitment to communities across Canada this Halloween, with the Treat Accessibly program.
The Treat Accessibly program is a movement to help make trick or treating possible for all kids by removing barriers that make getting candy difficult for those with accessibility challenges (e.g. staircases, steep or long driveways, crowded front entrances, or narrow pathways). When a homeowner puts the Accessible Trick or Treating sign on their lawn, they are committing to make their property accessible to everybody on Halloween.
20,000 signs RE/MAX branded signs were available for free to consumers at The Home Depot, and more than 2,000 signs were ordered by RE/MAX agents for distribution to clients and contacts.
Along with all the positive feedback from our network, the Treat Accessibly Program received fantastic media coverage leading up to Halloween. Featured in a total of 98 News Stories, including CTV, CBC and Global News and CP24, there was a total of 38.9 million impressions for the campaign.
SEE THE SIGNS IN ACTION
Across the RE/MAX Network in our region, offices and Agents shared photos of their signs and promoted them to their clients. The impact was tangible as signs were popping up online and in real life across our communities!
Treat Accessibly made some great traction across Canada, and even had some very notable supporters! Being featured on these high profile accounts had earned over 7 million impressions Canada wide, and a total of 9,000 engagements!
John Tory – 280,00 Followers Doug Ford – 180,000 Followers
Thank you to everyone who helped make this years’ Accessible Trick or Treating program a success! Be on the lookout for next years’ campaign to join the movement and help make trick or treating fun and accessible for all!