Before planning out room colours or picking out the perfect big comfy couch, the homebuyer has a lot to think about and research to determine if home ownership is the right decision. The Canadian housing market is on the rise, but it’s still a challenge to break through some common misconceptions about the market. Even with consumer confidence on an upward swing, how do you ensure potentially weary consumers know home ownership is right for them?
With information on virtually any topic available with the touch of a button, it’s no wonder 90% of homebuyers begin their search online. Questions they may search include: When is the right time to buy? Do I need a real estate agent? What type of home is best for me? Luckily for you, we have highlighted the five most common home buying questions in our first guide so you can make sure they have all the answers they need in one easy to find location.
Ways to Leverage Step 1: Top Home Buying Questions & Answers
Your Website: Do you have an FAQ section on your website? If potential buyers are researching the answers to these questions, you should be the one to provide them. Use these questions to supplement or create your FAQ section and check out the tips below for examples of content you can post in this section to help instill confidence in consumers.
- Think to your past transactions – Are there questions you’re frequently asked that can be included?
- Share important information about your neighborhood or community
- Do you receive questions about the service you provide? Addressing these shows how you can add value
Social Media: Finding valuable content to post on your social media platforms can be challenging. You want it to be easy for your audience to digest, while still being interesting and relevant. Use the questions from this guide as your social content and link out to the download page on remax.ca or your webpage for the answer. The more touch points the consumer has with you, the greater the chance they may engage you once ready to buy.
Blog: You have the option to choose to write one blog post for each question, which will allow you to go into detail and provide helpful insight, or you could write one blog post listing all of the questions and answers. Remember to add questions that are specific to you, your location and your services as an extra bonus for your clients.
In Person: Attending events like the Bridal or Home show is a great way to get your name out there. Not only that, but it will give you some face to face time with potential clients who are likely looking to purchase a home in the near future. Create a hand out that you can easily distribute with answers to these common questions and a call-out to where they can find more information on your website. Not only will you look well informed, but it is a great ice breaker and will make it easier to approach people and strike up a conversation.
Don’t forget! Share the RE/MAX Buyer’s Guide Resources to WIN!
You have an opportunity to win a $50 gift card to Home Sense each time you share the RE/MAX Home Buyer’s Guide with your clients. Use the resources below to share this content, or, dare to be different by creating some Tweets of your own using the hashtag #GuideYouHome and tagging @REMAXca in order to be eligible to win! See the full Rules and Regulations for the #GuideYouHome contest to find out how you can win!
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